John Belcher
John is the Vice President of Marketing at LadyBoss. His focus on paid traffic, tracking and attribution, and creative optimization has helped him successfully manage more than $30M in spend to grow businesses across many verticals and business models. In the past four years, he has helped the 13,000+ members of AdSkills improve their results and put more money in their pockets. He looks forward to helping you do the same.
Contact John at his website
AdSkills Instructor
John Belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/65099896f993a66b544afe9d_tracking101-cover2.png)
The Big Frankenstein Website Problem
TRACKING 101
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/6509995e13a39b97c84dd866_bp-ig.png)
Module 5 - Tools For You To Utilize
BULLETPROOF INSTAGRAM ADS
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/65099896f993a66b544afe9d_tracking101-cover2.png)
Why Tracking & Analytics Are A Match Made In Heaven
TRACKING 101
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/6509996ad7bde0acbd37cf2d_bp-gdn.png)
Setting Up Your Suspicious Placements Report
BULLETPROOF GDN ADS
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/650959faec4043752b57427d_m-ctm.png)
White Belt Actions
CONVERSION TRACKING MASTERS V2
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/65099896f993a66b544afe9d_tracking101-cover2.png)
Sending Events With Single Page Applications
TRACKING 101
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/6509996ad7bde0acbd37cf2d_bp-gdn.png)
Where Most People Fail With GDN
BULLETPROOF GDN ADS
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/65099896f993a66b544afe9d_tracking101-cover2.png)
UTM Tracking: Adding Tracking "Toppings"
TRACKING 101
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/65099896f993a66b544afe9d_tracking101-cover2.png)
The Solution: Cross Domain Tracking
TRACKING 101
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/6509996ad7bde0acbd37cf2d_bp-gdn.png)
Setting Up Your GDN Placement Report
BULLETPROOF GDN ADS
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/65099896f993a66b544afe9d_tracking101-cover2.png)
Seeing "The Money In the Middle"
TRACKING 101
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/6509996ad7bde0acbd37cf2d_bp-gdn.png)
Tracking (ValueTrack Parameters)
BULLETPROOF GDN ADS
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/6509996ad7bde0acbd37cf2d_bp-gdn.png)
Module 3: How To Set Yourself Up For Success
BULLETPROOF GDN ADS
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/6509995e13a39b97c84dd866_bp-ig.png)
Module 4 - The Nuts & Bolts Behind Campaign Setup
BULLETPROOF INSTAGRAM ADS
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/6509996ad7bde0acbd37cf2d_bp-gdn.png)
Why Use GDN & Offers That Work
BULLETPROOF GDN ADS
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/6509995e13a39b97c84dd866_bp-ig.png)
Please Leave A Review & Hit Me Up In Slack
BULLETPROOF INSTAGRAM ADS
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/6509995e13a39b97c84dd866_bp-ig.png)
Module 3 - Creating The "Native" Instagram Ads
BULLETPROOF INSTAGRAM ADS
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/650959faec4043752b57427d_m-ctm.png)
The Fundamentals
CONVERSION TRACKING MASTERS V2
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/6509996ad7bde0acbd37cf2d_bp-gdn.png)
Necessary Expectations
BULLETPROOF GDN ADS
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/6509996ad7bde0acbd37cf2d_bp-gdn.png)
Module 4: Campaign Setup
BULLETPROOF GDN ADS
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/6509996ad7bde0acbd37cf2d_bp-gdn.png)
Module 5: Optimizations
BULLETPROOF GDN ADS
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/65099896f993a66b544afe9d_tracking101-cover2.png)
Sending An Event On A Website
TRACKING 101
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/650959faec4043752b57427d_m-ctm.png)
Yellow Belt Actions
CONVERSION TRACKING MASTERS V2
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/650959faec4043752b57427d_m-ctm.png)
Lesson #7: Pulling In Your Data
CONVERSION TRACKING MASTERS V2
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/6509996ad7bde0acbd37cf2d_bp-gdn.png)
Setting Your Campaign Goals
BULLETPROOF GDN ADS
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/6509996ad7bde0acbd37cf2d_bp-gdn.png)
Module 2: Where Most People Fail With GDN
BULLETPROOF GDN ADS
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/650959faec4043752b57427d_m-ctm.png)
Lesson #8: Pulling Data; Case Study
CONVERSION TRACKING MASTERS V2
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/650959faec4043752b57427d_m-ctm.png)
Lesson #6: Mapping Data; Case Study
CONVERSION TRACKING MASTERS V2
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/6509995e13a39b97c84dd866_bp-ig.png)
Lesson 8: Videos & Promo By Slidely
BULLETPROOF INSTAGRAM ADS
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/6509995e13a39b97c84dd866_bp-ig.png)
Module 2 - The Keys To Insta Success
BULLETPROOF INSTAGRAM ADS
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/6509995e13a39b97c84dd866_bp-ig.png)
Lesson 5: Case Study & Watch Me Go Through The Research Process
BULLETPROOF INSTAGRAM ADS
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/6509995e13a39b97c84dd866_bp-ig.png)
Lesson 7: Slideshows & Canva
BULLETPROOF INSTAGRAM ADS
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/6509995e13a39b97c84dd866_bp-ig.png)
Module 1: The Basics Of Instagram
BULLETPROOF INSTAGRAM ADS
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/6509995e13a39b97c84dd866_bp-ig.png)
Lesson 6: Crafting Your First Ad (The 5 Options Available To You)
BULLETPROOF INSTAGRAM ADS
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/6509995e13a39b97c84dd866_bp-ig.png)
Lesson 4: The Instagram Research Process
BULLETPROOF INSTAGRAM ADS
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/6509995e13a39b97c84dd866_bp-ig.png)
Lesson 9: Product Mockups & Creative Market
BULLETPROOF INSTAGRAM ADS
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/650959faec4043752b57427d_m-ctm.png)
Lesson #9: Combining Your Data
CONVERSION TRACKING MASTERS V2
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/650959faec4043752b57427d_m-ctm.png)
Lesson #5: Mapping Out Your Data Needs
CONVERSION TRACKING MASTERS V2
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/650959faec4043752b57427d_m-ctm.png)
Lesson #4: Visualizing Some Of The Things I'm Going To Talk About
CONVERSION TRACKING MASTERS V2
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/650959faec4043752b57427d_m-ctm.png)
Lesson #22: Our Scaling Secret Weapon
CONVERSION TRACKING MASTERS V2
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/650959faec4043752b57427d_m-ctm.png)
Lesson #12: Displaying Data – Case Study
CONVERSION TRACKING MASTERS V2
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/6509995e13a39b97c84dd866_bp-ig.png)
Lesson 2: The Big Instagram Problem
BULLETPROOF INSTAGRAM ADS
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/6509995e13a39b97c84dd866_bp-ig.png)
Lesson 15: Advanced Tactics
BULLETPROOF INSTAGRAM ADS
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/650959faec4043752b57427d_m-ctm.png)
Lesson #23: Wicked Reports Full Review
CONVERSION TRACKING MASTERS V2
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/6509995e13a39b97c84dd866_bp-ig.png)
Lesson 12: My 4 Key Tips For Instagram Campaign Setup
BULLETPROOF INSTAGRAM ADS
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/650959faec4043752b57427d_m-ctm.png)
Lesson #14: Intro To Finding Bottlenecks
CONVERSION TRACKING MASTERS V2
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/650959faec4043752b57427d_m-ctm.png)
Lesson #25: Going Past Conversion Tracking Master
CONVERSION TRACKING MASTERS V2
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/650959faec4043752b57427d_m-ctm.png)
Lesson #13: Where To Next
CONVERSION TRACKING MASTERS V2
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/6509995e13a39b97c84dd866_bp-ig.png)
Lesson 16: Tools To Help You With Instagram
BULLETPROOF INSTAGRAM ADS
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/650959faec4043752b57427d_m-ctm.png)
Lesson #20: Ninja;But Not Master
CONVERSION TRACKING MASTERS V2
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/6509995e13a39b97c84dd866_bp-ig.png)
Lesson 14: Campaign Optimization Process (After 72 Hours)
BULLETPROOF INSTAGRAM ADS
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/6509996ad7bde0acbd37cf2d_bp-gdn.png)
Lesson 23: How To Create A Google Analytics Custom Audience & Send To Adwords
BULLETPROOF GDN ADS
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/650959faec4043752b57427d_m-ctm.png)
Lesson #24: Justifying The Cost Discussion
CONVERSION TRACKING MASTERS V2
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/6509996ad7bde0acbd37cf2d_bp-gdn.png)
Lesson 26: Smart Display Campaigns
BULLETPROOF GDN ADS
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/650959faec4043752b57427d_m-ctm.png)
Lesson #21: Why GA Limits Your Ability To Scale
CONVERSION TRACKING MASTERS V2
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/650959faec4043752b57427d_m-ctm.png)
Lesson #19: Enhanced Ecommerce Tracking
CONVERSION TRACKING MASTERS V2
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/650959faec4043752b57427d_m-ctm.png)
Lesson #15: What Success Looks Like
CONVERSION TRACKING MASTERS V2
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/650959faec4043752b57427d_m-ctm.png)
Lesson #18: Visualizing Your Funnel
CONVERSION TRACKING MASTERS V2
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/650959faec4043752b57427d_m-ctm.png)
Lesson #16: How The Sausage Is Made
CONVERSION TRACKING MASTERS V2
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/650959faec4043752b57427d_m-ctm.png)
Lesson #17: Pulling In Creative; Funnel Data
CONVERSION TRACKING MASTERS V2
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/650959faec4043752b57427d_m-ctm.png)
Lesson #3: Dashboard Backend Architecture
CONVERSION TRACKING MASTERS V2
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/6509995e13a39b97c84dd866_bp-ig.png)
Lesson 11: Tutorial & Promoting One Of Your Instagram Posts (Mobile)
BULLETPROOF INSTAGRAM ADS
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/650959faec4043752b57427d_m-ctm.png)
Lesson #2: What Great Dashboards Look Like
CONVERSION TRACKING MASTERS V2
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/650959faec4043752b57427d_m-ctm.png)
Lesson #1: Give Clients What They Want (Actual Conversions + Ad Spend)
CONVERSION TRACKING MASTERS V2
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/6509995e13a39b97c84dd866_bp-ig.png)
Lesson 3: The Key Elements Of An Instagram Ad
BULLETPROOF INSTAGRAM ADS
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/6509995e13a39b97c84dd866_bp-ig.png)
Lesson 13: My Campaign Setup Process (Ads Manager)
BULLETPROOF INSTAGRAM ADS
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/650959faec4043752b57427d_m-ctm.png)
Intro: What You're Going To Learn From This Course
CONVERSION TRACKING MASTERS V2
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/6509995e13a39b97c84dd866_bp-ig.png)
Lesson 10: Available Campaign Objectives
BULLETPROOF INSTAGRAM ADS
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/650959faec4043752b57427d_m-ctm.png)
Introduction
CONVERSION TRACKING MASTERS V2
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/650959faec4043752b57427d_m-ctm.png)
Lesson #11: Displaying Your Data
CONVERSION TRACKING MASTERS V2
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/650959faec4043752b57427d_m-ctm.png)
Lesson #10: Combining Data; Case Study
CONVERSION TRACKING MASTERS V2
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/6509995e13a39b97c84dd866_bp-ig.png)
Lesson 1: The Next Advertising Frontier
BULLETPROOF INSTAGRAM ADS
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/6509996ad7bde0acbd37cf2d_bp-gdn.png)
Lesson 1: Welcome To BP GDN
BULLETPROOF GDN ADS
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/6509995e13a39b97c84dd866_bp-ig.png)
Intro To Bulletproof Instagram Ads
BULLETPROOF INSTAGRAM ADS
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/6509996ad7bde0acbd37cf2d_bp-gdn.png)
Keyword Placement Targeting
BULLETPROOF GDN ADS
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/6509996ad7bde0acbd37cf2d_bp-gdn.png)
How To Override GCLID In GA (GA Only)
BULLETPROOF GDN ADS
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/6509996ad7bde0acbd37cf2d_bp-gdn.png)
How To Do Demographic Pruning In Adwords
BULLETPROOF GDN ADS
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/65099896f993a66b544afe9d_tracking101-cover2.png)
How To Leverage "Big Data" To Help You Scale
TRACKING 101
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/65099896f993a66b544afe9d_tracking101-cover2.png)
How To Link Google Analytics & Google Ads
TRACKING 101
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john belcher
![](https://cdn.prod.website-files.com/6493de07e4949b66bd420655/65099896f993a66b544afe9d_tracking101-cover2.png)
How To Utilize Your Tracking Plan
TRACKING 101
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john belcher
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