Roles
Discover the two main roles of Digital Ads: Media Planning and Media Buying.In this 5 minute Introduction To Digital Advertising lesson you will learn from Justin Brooke, Founder of AdSkills, about Media Planning and Media Buying - the two main media buying roles.There are two main roles of Digital Ads: Media Planning and Media Buying. Media Planning refers to researching and planning optimal media platforms for a client's brand or product to use. Media buying deploys the media planners 'plan' to the intended audience in order to make the ad effective.
Justin got his start 11yrs ago with just $60 in an Adwords account and turned it into 6 figures. He opened a digital ad agency, growing to 7 figures. He’s spent over $10 million dollars on ads and his client list includes Dan Kennedy, Ryan Deiss, Russell Brunson, Ed O'Keefe, Jon Assaraf and more.
Find out more about Justin at Linkedin and HappilyUnemployed.com
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